Evaluating the Strategies for Sustainable Traditional Medicine Development in Developing Countries: A Holistic Decision-Making Approach

Authors

  • Mouhamed Bayane Bouraima Sichuan College of Architectural Technology, Deyang Campus: No.4, West Jialingjiang Road, Deyang, Sichuan 618000, China
  • Su Qian Sichuan College of Architectural Technology, Deyang Campus: No.4, West Jialingjiang Road, Deyang, Sichuan 618000, China
  • Galip Cihan Yalçın Department of Business, Faculty of Economics and Administrative Sciences, OSTIM Technical University, 06374 Ankara, Türkiye
  • Karahan Kara Department of Business, Faculty of Economics and Administrative Sciences, İzmir Democracy University, 35140 İzmir, Türkiye
  • Vladimir Simic Széchenyi István University https://orcid.org/0009-0000-4941-7059
  • Dragan Pamucar Department of Operations Research and Statistics, Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia

DOI:

https://doi.org/10.29020/nybg.ejpam.v19i1.6785

Keywords:

Sustainability, Traditional Medicine, FullEX, Alternative Ranking using Two-Step Logarithmic Normalization, Multi-Criteria Decision-Making

Abstract

Choosing the right options for sustainable traditional medicine development is a major challenge for healthcare policymakers and practitioners, especially with uncertainties introduced by political shifts and policy changes. A new approach is developed in this study to address this complex issue. Applying the alternative ranking using two-step logarithmic normalization (ARLON) based on picture fuzzy sets (PFS), this framework is the first of its kind in the literature. It helps identify the most appropriate strategies from options for sustainable traditional medicine development. The study combines the picture fuzzy ARLON approach with the FullEX technique to weigh criteria representing challenges to sustainable traditional medicine development. Sensitivity analysis scenarios and comparative analyses are conducted to test the approach’s robustness. Results show that "promotion of the validation of the safety, efficacy, and quality of medicinal plants and their products" and "concerted campaigns emphasizing the advantageous aspects of traditional medicine" are the most appropriate alternatives for sustainable traditional medicine development.

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Published

2026-02-16

Issue

Vol. 19 No. 1: (January 2026)

Section

Mathematical and Fuzzy Logic

License

Copyright (c) 2026 Mouhamed Bayane Bouraima, Su Qian, Galip Cihan Yalçın, Karahan Kara, Vladimir Simic, Dragan Pamucar

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How to Cite

Evaluating the Strategies for Sustainable Traditional Medicine Development in Developing Countries: A Holistic Decision-Making Approach. (2026). European Journal of Pure and Applied Mathematics, 19(1), 6785. https://doi.org/10.29020/nybg.ejpam.v19i1.6785